Shashi Seth is the Head of Monetization at YouTube. His team is focused on building advertising products, exploring new advertising and marketing opportunities, and defining new business models.

Previously Shashi was the Product Lead for Web Search at Google. His team focused its efforts on Social Search and Search Personalization (both implicit and explicit personalization). The products that his team owned were: Personalized Search, Google Personalized Homepage and Gadgets (AKA iGoogle), Search History, Alerts, Bookmarks, Google Notebook, Google Accounts, and Google Co-op - including Google Custom Search, which he himself is the Product Manager on.

Shashi started his career at NASA Langley Research Center, where he built flight simulators and futuristic avionics equipment. While there he initiated and managed the worlds first inflight cockpit weather display programs. He has also worked for the Gap, where he helped launch their online stores including gap.com, bananarepublic.com, and oldnavy.com. He is responsible for building out eBay's APIs & Platform, and turning it into one of the most successful developer programs of all times. Today roughly 40% of eBay's volume flows through these APIs.

Judson Laipply, creator, “Evolution of Dance” (most-viewed video EVER on YouTube)
Brent Weinstein, CEO, 60Frames
Jeremy Welt, SVP new media, Warner Brothers Records
Ben Relles, creator, “Obama Girl”
Marcelino Alvarez, sr. interactive producer, Wieden + Kennedy
Chris McCaleb, creator “Sam Has 7 Friends,” “Prom Queen”
Jeremy Colfer, Sony Pictures
Brad Inman, CEO and founder, TurnHere Inc.
Sankar Patel, associate media director, Butler, Stern, Shine, & Partners
Warren Chao, COO and co-founder, MyDamnChannel.com
Scott Roesch, VP and general manager, AtomFilms
Matt Dentler, director, SXSW
Zadi Diaz, founder/principal, Smashface Productions
Dina Kaplan, COO, Blip.TV
Angela Gveytan, VP marketing and content, Revver
Kevin Nalty, viral video genius, aka “Nalts”
Hayden Black, creator, “Goodnight Burbank”
Doug Kamin, SVP marketing, VideoJug
Sarah Szalavitz, Director of Content Development, Veoh
Mark Netter, director of business development, Zannel
Tim Street, creator, FrenchMaidTV
David Sarno, journalist, Los Angeles Times

How does serialized content survive on the web, where attention spans are shorter, and there's no network to help build your fan base? The creators of some of the most popular and successful web series weigh in.

Confirmed speakers include:

- Natalie Vansant, director of business development & strategy, Stage 9/Disney
- Hayden Black, "Goodnight Burbank"

For a filmmaker, getting your short to go viral is the proverbial "golden egg." But is there a secret formula to getting that kind of mass distribution -- or is it just dumb luck? The creators of the web's biggest viral sensations might just have the answers.

Confirmed speakers include:

- Judson Laipply, "Evolution of Dance" (Most Watched YouTube Video of ALL-TIME)
- Ben Relles, "Obama Girl"
- David Sarno, Los Angeles Times

Analysts predict that online video ad revenue will exceed $4 billion by the year 2011. But who is actually making this money -- and how can filmmakers get their cut?

Confirmed speakers include:

- Brent Weinstein, 60frames
- Dina Kaplan, blip.tv

The conference will be comprised of several panels featuring industry leaders and professionals, "How-To” presentations, and an all-day exhibition area for content creators to screen their work and network with agents, creative execs, marketers, and, most importantly, each other.

The morning will consist of a keynote address, followed by the set of panels. The afternoon will be segmented into two tracks: the remaining panels will run alongside “How-To” presentations. Throughout the entire day, an exhibition area will be open for content creators to screen their work and mingle with festival attendees.

We're really thrilled to be partnering with the esteemed Digital Hollywood conference. This is a great opportunity for us to bring our community of online video creators together with leaders from the entertainment, media, and technology industries.

Also, this is the first time that the biggest viral video makers will be together under one roof -- the combined video views for our attendees will be over 500 million!

Tickets will go on sale Monday, August 20th at 9.00am PDT. Stay tuned for more updates on panels, speakers, and exhibits.