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Goin' Viral: What Does (and Definitely Does Not) Make a Hit

Alex Delyle
Posted August 16, 2007

For a filmmaker, getting your short to go viral is the proverbial "golden egg." But is there a secret formula to getting that kind of mass distribution -- or is it just dumb luck? The creators of the web's biggest viral sensations might just have the answers.

Confirmed speakers include:

- Judson Laipply, "Evolution of Dance" (Most Watched YouTube Video of ALL-TIME)
- Ben Relles, "Obama Girl"
- David Sarno, Los Angeles Times

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