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Don't Cross the Streams
NBC and CBS add new streaming content to their respective Web channels.
CBS has begun streaming a new new comedy/reality hybrid show called The Papdits on its broadband channel Innertube. From the writer and producer of the Da Ali G Show, The Papdits is “a docu-comedy about a family from Kashmir and their interactions with Americans as they travel through the U.S.”
Verizon Wireless is the exclusive mobile partner of The Papdits and will make available free clips to Verizon subscribers on VCast.
NBC is also offering free episodes of its daytime soap opera Passions via a stream on NBC.com. As of yesterday, Passions episodes will be available on the same airdate after 6 p.m. and stay live on the site for a week.
"As we have shown with our prime-time programming, adding digital extensions to our shows is immensely popular," said Jeff Gaspin, president, NBC Universal Cable Entertainment, Digital Content, and Cross-Network Strategy in announcing the move.
(Source: MediaWeek)
