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The Darkside

This commercial for a Star Wars movie marathon on Cinemax takes an already overplayed Coldplay song and meshes it together with some sensitive clips from the sci-fi epic that needs no introduction.

Hoping that this weak mash up was made by some crazed YouTube fan, who just wanted to combine his two favorite things in the world, I am appalled and offended that a pay channel thinks that this is a positive advertisement for the film.

Where is the intergalactic anthem? The theme that haunts you in your dreams and reminds you of how amazing Lucas’s work really is?

This Cold Play ballad lacks the suspense and the good vs. evil conflict that the legendary film series was built on. And even worse, the commercial is for Cinemax, the channel that after 10 turns into skin-amax, and has very little respect my the film community as it is.

This should not be allowed. Will the commercial madness ever stop?



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