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Book Deal, Possible TV Projects for 'Ask a Ninja' Creators
Variety reports that Douglas Sarine and Kent Nichols have sold a book tentatively titled "The Ninja Handbook" to Random House's Crown Publishing for "six figures," after the publisher outbid half a dozen others. The two are also being represented by UTA for a possible television adaptation of the popular Web series.
Book Deal, Possible TV Projects for 'Ask a Ninja' Creators
After winning the recent YouTube award for "Best Series," and with the media "hungry for new sources of material," according to the article , the two ninjas are a hot commodity.
While some previous acts have parlayed Web fame into mainstream success (the Lonely Island trio of Akiva Schaffer, Jorma Taccone and Andy Samberg signed deals with "Saturday Night Live" and Paramount and have theatrical pic "Hot Rod" due out in August), other such acts have had a tougher time in Hollywood.
Lonelygirl15 was a YouTube sensation -- until it was discovered that its teenage star was not an ordinary girl at all and her fictional videos were the work of filmmakers seeking a movie deal.
The "Ninja" Web shorts feature ironic monologues and other sketches on the supremacy of ninjas and also has them interviewing celebs including Will Ferrell.
Though the book, which will feature ironic advice on how to be a better ninja, will represent something of a switch from the pair's two-minute podcasts, reps hope the book's passages -- and the authors' celebrity-- can last a little longer.