Document Actions
Briefs: Local TV Online for Ex-Pats, Viewers Hate Bad Quality More Than Ads
A quick look at some of today's top online video headlines.
Briefs: Local TV Online for Ex-Pats, Viewers Hate Bad Quality More Than Ads
Online Video Watchers Hate Bad Quality More Than Ads: A Jupiter study commissioned by Akamai claims that despite all the attention given to ad models in the online video space and what will be least likely to turn off viewers, buffering actually ranks first on the list of factors that annoy watchers of online video. Video that takes too long to load, poor picture quality and the need to register for some sites were also major sources of frustration for viewers. The complaint that ads inside the video running too long or too frequently was the sixth most cited source of frustration.
If you speak the lingo, it's on Vingo: Unable to watch his beloved Aussie Rules team over the internet, Steven Barker was inspired to set up an online platform so expats could tune in to their countries' TV channels.
Online Video Now An Avenue For Text, Not Just Video, Ads: Amir Ashkenazi is a captain in the emerging battlefield of online video advertising, and his weapon of choice is ... text. Ashkenazi's outfit, privately held Adap.tv, is among companies in the business of placing text ads into online videos. These firms match the text ads to the best videos, looking to get their piece of the online video ad business.
CareerTV.com launches online video resume service in Times Square: New Yorkers braved yesterday's heat to take advantage of the opportunity to record free online video resumes, when the world's first career TV-website, CareerTV.com, launched big in Times Square.