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Comcast's Ziddio.com Lures Web Filmmakers with Crossover Dreams
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Cable giant Comcast has devised a new way of attracting the best and brightest talents on the web: a promise of television broadcast.
An article in the Boston Globe looks at Comcast's Ziddio.com -- the upload website currently in beta -- and how its offering aspiring filmmakers the chance to get their movies on TV through a companion On Demand channel.
"Cross-platform channels like FearNet and Game Invasion offer content on both the Web and on TV. And the company has dramatically expanded its free On Demand offerings over the past few years," reports the article.
"You're seeing all those developments as a chance to preempt a potential future that doesn't have them in it," media analyst James McQuivey told the paper.
Ziddio.com continues to run contests on its site as a way to parse the wheat from the chaff -- from "No Talent Nation" (which asks wannabe comics to post comedy clips with an eye for broadcast) to "Ten Day Take" (which promises a TV pilot for the winner).
Comcast's Ziddio made headlines recently after it partnered with social-networking website Facebook.com to solicit videos from both sites for a new TV series, "Facebook Diaries," to be aired on Comcast's digital broadcast network as well as the Internet.