The challenges, created by comedians and script writers, test how outrageous and creative participants can get. In one of the nearly one hundred scripted challenges, participants are asked to find a random older man and pretend he's their long lost father. To accept the challenge, individuals record and upload themself accepting the challenge.

"Think of us as America's Funniest Videos on acid," says host Adam Richmond. In his debut Dare Junkie video, Richmond reminds viewers that it's better to "ask forgiveness than permission." Video submitters will, however, need to have unwitting participants sign release forms.

"We're giving viewers the ability to live vicariously through those accepting challengers," says DareJunkie's CEO Ben Bacal. "It's almost like playing a live video game." The site provides social networking functionality so that Dare Junkies can meet other like-minded renegades to challenge or collaborate with them. Users will eventually be able to create their own challenges, which will be moderated by a "Challenge Manager."

Bacal worked previously on documentary reality shows, and on studio films as a visual effects coordinator. DareJunkie's president, Daron Niemerow, previously produced and directed commercials and worked for Revolution and New Line Cinema producing behind-the-scenes documentaries for DVD distribution.

The 10 winners each month will share a prize of $5,000 initially, although Bacal and Niemerow plan to raise the stakes in coming months. Bacal is pursuing advertisers for product-placement that is "seamlessly integrated" into the videos.

"Imagine someone's girlfriend makes a really nice dinner," says Bacal. "And the guy pours Gatorade over her head to thank her." DareJunkies also plans to publicize winners and introduce them to their network in Hollywood.

Dare Junkies is currently funded through "angels," friends and family, but Bacal is pursuing additional financing to expand Dare Junkies -- possibly into a televised series. DareJunkies also will introduce a "Daily Drama" that encourages people to videotape interesting highlights of their day in what Bacal calls "your own Truman show."