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Eisner Studio to Acquire and Develop Quality Web Video
An investment firm run by former Disney CEO Michael Eisner is set to announce today the formation of a studio called Vuguru, which aims to find and create slickly-produced Web video serials. The studio will unveil the first such series today, a mystery called "Prom Queen" (from the same folks behind the web serial "Sam Has 7 Friends") which will run for 80 days in daily installments lasting 90 seconds.
With the move, Eisner is betting that the broadband distribution platform will soon be everywhere. He says that YouTube won the "short-term sprint" by being ahead of the game in terms of technology, but "Winning the marathon will be professionally produced, emotionally driven story content."
People will have several options to keep up with Prom Queen, billed as "a blend of love, gossip and betrayal" in the two months leading up to a high school prom.
Episodes will run on the studio's Vuguru.com and on a show site, promqueen.tv. Other content on that site will include forums and blogs.
The series also will be on Ellegirl.com, which is a Prom Queen sponsor. In addition, it will be on YouTube and Veoh, a sharing site with DVD-like quality in which Eisner has a interest.
Creative web content daily!?