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Ferrell 'Funny or Die' Site Gets Funding From Sequoia Capital
An article in The Hollywood Reporter says that, after logging 1.5 million views on their first video clip. "Landlord," Will Ferrell and Adam McKay's Gary Sanchez Productions is partnering with the venture capital group to expand the site, which lets users upload comedy videos whose fate is determined by the ratings of viewers' ratings.
The article says the project has been on tap for some time; Sequoia made the pitch to CAA, which resulted in a partnership with Ferrell, McKay and Gary Sanchez executive Chris Henchy.
Ferrell and McKay employed their alter ego, Gary Sanchez, to talk about their first foray into original Web content.
Sanchez, an enigmatic character described as a Paraguayan ex-NFL player who sounded on the phone awfully like McKay with a Spanish accent, said that video starring Hollywood heavyweights will appear regularly in the "featured" section of FunnyOrDie, but "the meat and cabbage of the site will be the real peoples."
He added that the site's principals will regularly scour the site to look for new talent who will then be whisked away and "put on a private jet to Paraguay."
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