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Agents Using YouTube to Sell Houses
A Chicago Tribune article Friday looks at how real-estate brokers are looking for ways to use YouTube to attract home buyers, and finds at least a few sellers who believe that this will be the year that the online clips will catch on for marketing homes.
The article looks at how specific sellers are using video and at how sites
like Google have recently ramped up their online real estate listings,
and speculates that there will be likely be some interplay between the
two.
For the most part, the videos aren't the familiar "virtual tours" -- the
360-degree scans that have inhabited brokerage sites for a decade or so.
Many of the current videos are a few minutes of digital footage shot by a
videographer -- or a real estate agent or homeowner -- strolling room to room.
At one end of that scale are videos on a par with [that of Dina Davis, a Coldwell Banker agent in Evanston, Ill.]: a walk-through embellished with such subtitles as "Living Room" and the agent's contact information. In Davis' townhouse presentation, there's no narration, just dubbed-in background music from a jazz ensemble.
YouTube