Kan, who has tens of thousands of viewers watching his every move, is already making money off of the venture through product placement deals, according to an article on TrendCentral. He reportedly has deals with Bawls energy drink and Zipcar, both of which get posters inside the Web site's headquarters.

Kan's ultimate goal is to build the site into a network of hundreds of lifecasters, each with their own channel -- making it yet another competitor to traditional television.