The Los Angeles Times reports that, starting tomorrow, Joost users will be able to watch shows like "Charlie's Angels," "Larry King Live," along with "Rocky and Bullwinkle," "Beavis & Butt-Head" and "CSI." The service has more than 150 channels that feature full-length shows. The AP has a little run-down of Joost's content deals so far, and quotes an executive about their possible plans going forward.

Alberdingk Thijm said Joost was not aiming to be a venue for B-grade programming and reruns, pointing to Adult Swim programs as among the most highly watched on U.S. cable.

She said she could not disclose details of specific deals, but said advertisers would be charged on a per-view basis and revenues would be shared between Joost and the content providers. Ads would be targeted to the content, she said.

Alberdingk Thijm said the company is still experimenting with when and how it will run ads, including short advertisements before or after programs, traditional 30-second ads in the middle of longer programs, and more experimental ideas such as ads that appear on the screen briefly and then fade away while a program is running.

Overall, she said, there would be less advertising than on regular TV.

The BigMouthMedia blog takes special note of Joost's plans to make its channels into community sites.

Joost is touting itself not just as a video service, but also as a social interaction website. Each channel will have a chat room associated with it, allowing users to discuss the program they are viewing with others who are watching the same content at the same time. This may lay the groundwork for a community of Joost users who could, theoretically, gather at the same time every day or week to watch a program together and discuss its merits in real-time.