On Tuesday, the New York-based Web channel announced that it would be broadcasting a half-hour television show every morning on WNBC, New York City's NBC affiliate. That's right, a network television channel -- in the biggest media market in the world -- has hired an Internet company to provide them with content. In a climate where online video makes headlines on a daily basis, this deal is serious news. Is this NBC deal a sign that the networks are about to concede more programming responsibilities to broadband outlets? I guess it all depends on how the LX show turns out.

LX's multi-platform television show isn't just getting paid for by the networks -- they're also scoring serious ad dollars from deep-pocketed luxury brands. The same day the NBC deal was announced, LX also broke the news that Jaguar will be sponsoring a nine-episode web series, Gorgeous, that will run on their site. Early in broadcast development, Jaguar isn't the only high-profile player to endorse LX -- Absolut Vodka, American Express and Vail Resorts are already advertising with the company's online programming.

Note to Google and NewsCorp: if you want to start making your money back on your 10-figure investments, you may want to check these LX guys out.