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More Viewers Catching Up With Missed Shows on NBC.com
A study commissioned by NBC has found that when members of the network's audience miss shows that are broadcast, they are increasingly likely to head online in order to keep up with the plot of the series.
An article in Red Herring talks about the study, as well as the choices being made by NBC Rewind (as well as the other major networks) in how they choose to post video content online, particlarly as they are finding that online video advertising for these shows is becoming a viable revenue stream.
NBC has been leveraging the web to drive more online advertising as increasing numbers of viewers shift their TV-viewing habits to video sites on the web. The network said 81 percent of the online viewers it surveyed recalled the pre-roll ads that ran before the episodes after two or more exposures.
In addition 72 percent said that NBC Rewind ads were less disruptive than traditional advertising, while over 40 percent agreed the ads were easy to remember, integrated well with the shows, and caught their attention.
