The New York Times reports that fans can also buy entire series for $13 each, or download all of the season's playoff games for $80.

For the moment, users cannot search the clips for, say, every Steve Nash assist, but that is coming. According to Steve Hellmuth, a senior vice president with the N.B.A., league employees are breaking down game films and logging events within each team’s possession.

For instance, if San Antonio's Tim Duncan pulls down a rebound and then dunks, N.B.A. employees would tag the video with those two events; in the future, viewers searching for Duncan’s rebounds or dunks could quickly find that sequence.

There are about 500 such highlights in each game, and because only humans can log these events, the tagging process is labor intensive. Mr. Hellmuth said the league has about 40,000 games on tape in its archive, mostly from 1990 and later, and about 3,800 have been logged. Those games are already being used by coaches to scout other teams, as well as league executives who review the calls of game officials.