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Stand Up for World Poverty

By Felicia Williams October 09, 2006

Young & Rubicam, the world’s largest advertising agency, is behind the recent slew of online videos that feature YouTube’s biggest stars "standing up" against world poverty.

Stand Up for World Poverty

The viral campaign launched on YouTube late last week. Young & Rubicam compelled the YouTubers to use their vast online celebrity in order to raise awareness about the severity of world hunger; they were not paid for these campaign adverts. With over 30,000 combined views, the videos posted by these popular YouTube creators mark the first time the online community has gathered together to support a global cause.

In her global awareness video, Lonelygirl15 tells her viewers that “half the world, nearly 3 billion people, lives on less than two dollars a day.” Popular vlogger Renetto recorded himself climbing up onto his roof to Stand Up and spread awareness. He informs viewers that “in 2000 the leaders of 189 nations pledged to end world poverty by the year 2015”.

Marcos Tempest, the virtualmagician, reminds his audience that on October 15 and 16, people all over the world "will stand up to mark the most people in history to stand up and support a global cause.”

This video, featuring music by Dave Matthews, directs viewers to The Millenium Campaign, the organization that aims to set the first Guinness World Record for the largest number of people to Stand Up Against Poverty.

UN Censored Some Youtube participants

Posted by zeroechoecho at October 09, 2006
What Y&R did not publish about this story is that the UN censored some of the participants in the Stand Up campaign. One such group, was the ever-popular guys from Rednecks.TV. The UN refused to allow their spot to be aired. I did,however, see it on revver.com this morning. Do a search for Stand Up For Poverty and it should pop up!
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