Isn't this what LG15's creators said they weren't going to do?
Posted by
armyofash
at
October 10, 2006
I'm all for ending world poverty, class struggle, famine, and AIDs, but I am not about turning something as accessible and "open" (maybe democratic is a better word?) as YouTube (or any other user generated content site) into yet another advertising space. As advertisers get more savvy to the inter-nerd, its going to be harder to tell real content from the stuff thats being manipulated by big ad agencies.
Besides, didn't LG15's creators say they weren't in this to get big deals (even if they aren't paid, working for the world's biggest ad firm aint a bad gig).
Imagine how much more compelling (if not better) these spots would be if we didn't know Y&R was behind it. It might have been REAL awareness instead of forced awareness.
Of course, its a subtle point-- afterall, who agrees with poverty?-- but I worry that this is just a taste of whats to come.
Dang... I always sound like a conspiracy theorist on this site...
Besides, didn't LG15's creators say they weren't in this to get big deals (even if they aren't paid, working for the world's biggest ad firm aint a bad gig).
Imagine how much more compelling (if not better) these spots would be if we didn't know Y&R was behind it. It might have been REAL awareness instead of forced awareness.
Of course, its a subtle point-- afterall, who agrees with poverty?-- but I worry that this is just a taste of whats to come.
Dang... I always sound like a conspiracy theorist on this site...
Update
Posted by
feliciawilliams
at
October 10, 2006
Currently the Lonelygirl15 Stand Up Video is unavaible. The video made to support the Mission Campaign was not actually published to lonelygirl's channel but instead was posted to a seperate account named lg15standup. According to YouTube, the video "has been removed by the user".
Document Actions
Stand Up for World Poverty
Young & Rubicam, the world’s largest advertising agency, is behind the recent slew of online videos that feature YouTube’s biggest stars "standing up" against world poverty.
The viral campaign launched on YouTube late last week. Young & Rubicam compelled the YouTubers to use their vast online celebrity in order to raise awareness about the severity of world hunger; they were not paid for these campaign adverts. With over 30,000 combined views, the videos posted by these popular YouTube creators mark the first time the online community has gathered together to support a global cause.
In her global awareness video, Lonelygirl15 tells her viewers that “half the world, nearly 3 billion people, lives on less than two dollars a day.” Popular vlogger Renetto recorded himself climbing up onto his roof to Stand Up and spread awareness. He informs viewers that “in 2000 the leaders of 189 nations pledged to end world poverty by the year 2015”.
Marcos Tempest, the virtualmagician, reminds his audience that on October 15 and 16, people all over the world "will stand up to mark the most people in history to stand up and support a global cause.”
This video, featuring music by Dave Matthews, directs viewers to The Millenium Campaign, the organization that aims to set the first Guinness World Record for the largest number of people to Stand Up Against Poverty.