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Stand Up for World Poverty
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Young & Rubicam, the world’s largest advertising agency, is behind the recent slew of online videos that feature YouTube’s biggest stars "standing up" against world poverty.
Stand Up for World Poverty
The viral campaign launched on YouTube late last week. Young & Rubicam compelled the YouTubers to use their vast online celebrity in order to raise awareness about the severity of world hunger; they were not paid for these campaign adverts. With over 30,000 combined views, the videos posted by these popular YouTube creators mark the first time the online community has gathered together to support a global cause.
In her global awareness video, Lonelygirl15 tells her viewers that “half the world, nearly 3 billion people, lives on less than two dollars a day.” Popular vlogger Renetto recorded himself climbing up onto his roof to Stand Up
and spread awareness. He informs viewers that “in 2000 the leaders of
189 nations pledged to end world poverty by the year 2015”.
Marcos Tempest, the virtualmagician,
reminds his audience that on October 15 and 16, people all over the
world "will stand up to mark the most people in history to stand up and
support a global cause.”
This video, featuring music by Dave Matthews, directs viewers to The Millenium Campaign, the organization that aims to set the first Guinness World Record for the largest number of people to Stand Up Against Poverty.
Besides, didn't LG15's creators say they weren't in this to get big deals (even if they aren't paid, working for the world's biggest ad firm aint a bad gig).
Imagine how much more compelling (if not better) these spots would be if we didn't know Y&R was behind it. It might have been REAL awareness instead of forced awareness.
Of course, its a subtle point-- afterall, who agrees with poverty?-- but I worry that this is just a taste of whats to come.
Dang... I always sound like a conspiracy theorist on this site...
