THE DAILY REEL: While most of your films are sort of quirky/funny (or parodies of recognizable genres), "Pop It" kind of strikes weirdly macabre chord. Even though it's of course sort of funny to think that a couple of Pop Its could blow out a house or a city, the losing limbs, nuclear bomb thing, etc.., feels as well as a comment on something a little more real. What was some of the thinking behind the piece? Am I reading too much into it?

SEAN BURY: Yeah, Pop It has a bit of a dark ending -- but I'd like to think it falls in line with a lot of our other shorts. We tend to have really dark senses of humor, but it comes from the necessity of laughing at that which scares us. We could either be pessimists (who call themselves realists) or comedians. Chose the latter path. I mean, when it comes to Pop it, there is actually a possibility that I could lose my right arm today. I hope not -- but if I do, I hope the whole thing looks great and is really funny in retrospect.

There's a lot over which we don't have control. So, to imagine the fantastically scary as completely ridiculous helps take the edge off. That's the academic answer. There's also this side of it: We're kind of messed up, and we think this stuff is funny.

TDR: What are you looking to do with the site; do you think the sketches can make the leap onto TV, or are you happy with the audience you're already building? You seem to have some sort of promo deal with Revver; how did you set that up, and does the site fund itself yet? Do you have plans for product placement or anything like that in future vids?

SB: The site originally started as a means to get us other work. But now, the site is the site. No longer a means to an end. It will always remain as our one safe playground -- a place where we get to make the final call on every aspect of our films. And make the funniest, most messed up, most fun, most "whatever" short films we want. A place where we can experiment with the bizarre, because there's nobody to tell us no.

We would consider monetizing it or maybe the shorts -- but only in a way that flows with the way we work and compliments our site. But the shorts would have to remain a way for us to communicate our comedy uncensored. In terms of making money, we're mostly looking to start new projects (Features, TV shows and Internet shows) with production companies and advertisers.

With regards to Revver, we don't have a sponsorship deal. We just have a great relationship. We love their service, their player, the way they reward content creators -- so we have always been with them. Recently, we've also expanded by putting our videos on blip. So now the site is a blip.tv and Revver mix, to ensure involvement in two communities we really love.

TDR: What have you done to build your audience and get your stuff to stand out? Is it a lot of sending stuff around to blogs, or is it sort of an organic process or recommendations, etc..?

SB: The greatest help in building our fanbase has been relationships with the vlogging community and websites like The Daily Reel. Forming friendships based on mutual respect for sites -- and then cross promoting. Word of mouth definitely takes it to the next level, but for that initial push, it has been all about the personal connections to the owners of these sites.

Of course, we hope the quality of work also plays largely into it. If it's good, if it's funny -- people will pass it around. So, we've struck it big with a few shorts that seem to hit that collective funnybone.

TDR: If you were stranded on a desert island with a video camera and an Internet hook-up, would you continue broadcasting videos if it meant you couldn't have any food or water and would probably die? Which two of you would be most likely to go cannibal first and turn on the other? What's your rough estimate of how many views a real-life cannibal clip like that could get?

SB: Chris, Matt and I have a pact. When one of us dies, the other two MUST make jokes about the death. The desert island situation would be ideal for putting our money where our mouths are. (Respectively. Our mouths are not all in the same place, except for when we all make out with each other). Somebody would die -- and the other two would be compelled to make a short about it.

And, if we face our cannibalistic deaths with grace and a sense of humor, I'm predicting 2-4 million hits in the first week. Of course, all of the comments would cry "FAKE!"