The Daily Reel: Your site is centered on people uploading videos of intimate, personal stories (real and exaggerated perhaps...). Why do you think people want to share these kinds of stories with the world? Why do you think other people want to watch? Who is your target audience (age-wise, but also personality-wise)

Matteo Fabiano: People are already sharing intimate details about their lives online. Some of the fastest growing services on the web are about individual self expression, whether it is through blogs, slideshows, scrapebooks, or Myspace pages. More than any other creative tool, video provides immediacy and rich experience. And it is easy. It is easier to turn a camera on and shoot than to sit down and write a blog entry.

As for viewers, if we look at some of the most successful and most watched video phenomena of the last few years, they are about personal stories: Jennycam, Lonelygirl15, Justin.tv. There is plenty of evidence to suggest that the category has enormous potential.

TDR: Are there rules about profanity, or is it anything-goes? Do you worry about people sharing too many intimate details and picking up stalkers?

We have clear Terms of Use and a strict Privacy Policy. Users can flag questionable material and we actively monitor the content.

TDR: How is putting a video story on your site different from someone simply uploading a similar clip onto YouTube or Revver?

I think of Your Truman Show more as a massive collection of lives that people can track over time than an online video service. This approach informs how to differentiate our service. Today, we have the first online service focused on the personal stories to marry some of the key aspects of videoblogging with the ease of consumption of the major online video services. In addition we have unique features that set us apart:

CONTENT. We are focused on episodic, personal, user-generated content, so that content producers have a more targeted audience and viewers can more easily found the content they are interested in.

ADVANCED RATING & RANKING. Our rating engine allows the community to rate and categorize stories not only based on popularity but also genre (drama, comedy) and other criteria. The engine aggregates multiple data points to highlight and rank the best content creators in each category and constantly updates the ranking based on fresh data. By rewarding popularity and consistent quality we ensure that users can find great stories and the best storytellers. Genre and other criteria enable users to find and search for the specific type of content they are looking for.

V-LINKS. Once users find good stories, we enable them to engage with them over time and explore connections among stories. Through our patent-pending V-Link navigator users can link up storylines and viewers can hop from life to life, from story to story, exploring the most relevant connections.

REVIEWS. We have created a new category of users, reviewers. Reviewers are users that create non-video content by reviewing people's stories. We believe that reviews will create an additional incentive for content creators to come back to the site and produce more and better content for the site. Reviews are also in turn rated by users, thereby creating a ranking of the most authoritative reviewers.

TDR: You're named after the Jim Carrey movie, of course, but "The Truman Show" was about a guy being followed around by cameras 24/7. Other Web videographers (like justin.tv) are doing experiments like that where they film most of their waking hours. How is the site like the movie?

MF: The movie and the site are not related. The concept for the site is the idea to create a system that, by becoming a repository of lives on video and by leveraging a sophisticated rating engine, would enable users to of follow someone's life online and enable good content creators to become web celebrities.

TDR: Your About Us page talks about how the site will market top videos to Hollywood. What's the hook-up there? Do you have an actual agent that will be pitching the best videos, or do you have a deal with a studio (or just an executive), so that you can get top videos in front of them?

MF: We are currently in negotiations with a major Hollywood agency to manage media partnerships to create the "Your Truman Show" TV format where we will highlight and repackage the, for example, most funny/dramatic/exciting... life of the day/week/month... in several categories.