With 346,682 channel views and 9082 subscribers, Blendtec's "Will it Blend?" series is the 4th most subscribed video channel this month on YouTube (just behind vloggers William Sledd, Gemmers19 and Katers17). Take that Panasonic; stand back, Viacom, watch out Sony: You can't hold a candle to the power of the blender. Unlike most major brands, the good folks at Blendtec have figured out an innovative way to market their product with the aid of the online video revolution -- and not look like they're freeloading or taking advantage in the process.

The Utah-based company (and yes, they are real) has uploaded a total of 23 videos, many of which have traveled the world wide web over. Based on YouTube stats, the most popular entry in the series is watching golf balls get blended (nearly 2 million views). Blendtec also made a splash with the "Will it Blend? – iPod" segment (just over 1 million views). Other popular blended experiments involve "Coke + Chicken" a.k.a. "Cochicken," A McDonald's "Extra Value Meal" and the extremely popular: "What happens when a bag of 50 marbles is put into a Blendtec blender?"

Smartly, Blendtec has made their enterprise interactive, fielding suggestions for "something to blend" on the "Will it Blend?" website, which has reportedly received over 6 million visitors as of last month. Hosted by folksy middle-aged CEO Tom Dickson, wearing gee-whiz science-class glasses, Blendtec's latest video is a special Christmas webisode: Watch two Barbie-like "dancing princesses" get mixed into oblivion.

One inquisitive "Will It Blend?" fan recently posted this suggestion on the company's YouTube channel, "Try and get the blender to blend itself. It would probably cause some time space continuum fuck up and destroy the universe but it would be hella cool."

"Will it blend? That is the question." Indeed.