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WILL PAYING UPLOADERS CHALLENGE YOUTUBE DOMINANCE?
With Google behind it, YouTube is unquestionably the 800 lb. gorilla of user-generated content sites.
According to a Reuters story posted yesterday, Break.com, which since January 2005 has been offering filmmakers $50 per video, upped their fee to $250 a clip. It's a risky move, reminiscent of the free-spending days of the first Internet boom, and I doubt it will have any staying power. Sure, Break.com has a huge fan base, and they claim to have already doled out $300,000 for user-generated clips, but how long will they be able to sustain hemorrhaging their reserves for crap like Hot Girls Tazered?
Then again, that clip has been seen 1,765,064 times since it was uploaded 18 days ago. Perhaps the Revver model, which gives users a share in the ad revenue generated by their clips, is a more sound business strategy. Time will tell.
Then again, that clip has been seen 1,765,064 times since it was uploaded 18 days ago. Perhaps the Revver model, which gives users a share in the ad revenue generated by their clips, is a more sound business strategy. Time will tell.
Good content will go where it makes money. Eyeballs will follow.
That leaves the community sites quite silent. Even Google is in peril for not sharing ad money except with exclusive 1000-or-more-hours-of-footage folks.
Kevin, www.willvideoforfood.com