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YouTube Rev-Share Imminent
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Variety reports that the new ad-supported model could launch as early as next week, giving holders of copyrighted content the chance to earn a 50-50 split of revenues.
YouTube Rev-Share Imminent
According to the article, Google CEO Eric Schmidt hinted at the new model in an address at the Web 2.0 conference in San Francisco this weekend, calling YouTube "a wonderful place for people to take copyrighted information, and, with our support, build ad-supported businesses."
To help copyright holders keep off the site content they don't want there, Schmidt said a new tool, Claim Your Content, would soon be available.Figuring out who controls which content on YouTube has been a problem, as the site is required by law to remove content when copyright holders ask. Prior to filing a lawsuit against YouTube in March, Viacom had asked the site to take down 100,000 clips, and YouTube complied.
