With an interest in “internet celebrities” popping up all over mainstream media, online videos have appeared on many morning shows as fun news fillers. Granted, it’s great exposure for the few creators that have been immortalized on morning television. But the one thing that I, and apparently the writers at SNL, have noticed is that the majority of videos were never meant to be clever, intelligent, or funny. They were simplicity at its best. And that is why hundreds of thousands of people fell in love with them.

As someone who has spent many-an-hour studying the representation of new media by mainstream media, I was mildly irritated by SNL’s portrayal of online video creators. With online video lacking the financial risk that drives mainstream media, the web has allowed the everyday-American to distribute their silly or cute videos online for free. The majority of these people never had a strategic marketing plan or innovative rationality motivating their video sucess. So what is there to say? Yeah, I have a flea market and now millions of people know all about it.

Maybe the humor of this comedy sketch is that no one knows why some videos become such massive cultural phenomenon, especially the people who make them. But that doesn’t change my frustration that the people getting all the glory from mainstream media platforms are the ones who did very little to earn it. If you ask me, this introduction is just a big tease leading up to the day that online content will be spoofed on SNL -- just like every other media train wreck out there.