Whether this will drive content that isn't teenage-based (could a murder mystery set in a retirement home be the next "Prom Queen"?), statistics show solid growth among older Internet users watching web video. In 2004 and 2005, studies found that 58% of those who downloaded video were age 28 or younger, but as of last year, the 25-and-under crowd made up only 32% of online viewers, according to eMarketer. eMarketer senior analyst David Hallerman says that the idea that online video is only for the young is a stereotype. "This is a case of reporting not quite catching up to reality," he says. The report follows studies from last summer that showed Web surfers ages 35 to 64 made up anywhere from 48% to 65% of YouTube's audience. EMarketer's complete report will be published in May.