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Online video goes hyperlocal
I'm sure a lot of you out there are doing commercial production either as a focus, or at least as a way to pay the bills between your passion projects. The cool thing about commercial video on the Web is that it works well as an unscripted doc, is actually interesting to watch and can be made by any filmmaker with a 3-chip DV cam and a good editing program. No more studios -- even natural light works most of the time. Citysearch.com is one site that's bringing Web video advertising hyperlocal and doing it with style. All the videos on Citysearch are shot by TurnHere filmmakers. Also, here's another sample of great commercial Web video produced by TurnHere.