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Asterpix - in video hyperlinks (aka hypervideo)
I recently came across this company, Asterpix (hypervideo for All) that has their own video player that allows you to create hot spots within your videos footage which you mouse over to reveal more information kind of like inline video ads but more interactive.
Essentially it allows you to create hyperlinks within your videos by defining a hot spot over moving or stationary objects within the video (think product placement) . The hot spots are shown to the viewer by a flashing circle. When these hot spots are moused over the video pauses to reveal more information, tags and links about the object in question. You can have more than one hot spot in your video and you can even test it out using your own videos (just search for your video on the asterpix site).Is this the future of product placement and monetizing of video? What do you think?