Summit Topics

WEDNESDAY, OCTOBER 3

9:00AM
Your Favorite Video is a Commercial

From Adicolor videos to Nike's Rockstar Workout, marketers are inventively discovering the harmony between entertainment and the opportunity to sell. Branded content is quickly becoming the only way to market to the next generation of consumers. Learn the ins-and-outs of immersive marketing from the world's leading practitioners.

Featured Speakers:

Ricardo Figueira
Tersa Iezzi (Moderator)
Rob Master
Tommy Means

10:15AM
Experts. Masses. Who Knows Best?

Is the wisdom of the masses a better authority than the qualified few?
Or is an expert opinion best? Today this conflict -- between the
experts and the wisdom of crowds -- plays out on the Web every day.
Encyclopedia Britannica vs. Wikipedia or The New York Times vs. Digg.
Which is the wave of the future?

Garrett Camp
Nan-Kirsten Forte
Catherine Levene
Jamie Pallot (Moderator)

11:30AM
Disruptive Innovation:
Game Changing Ideas

Profound advancements in interactive media - technology's very own
black swans -- have led to historical changes in how we use the Web,
view entertainment, and communicate with each other. The impact and
influence of Google, Skype and YouTube have set immediate and lasting
standards for an entire evolutionary phase of interactive media. What
are the next big ideas and how can we spot significant industry changes
before they become standards? And will you benefit from being ahead of
the curve? What happens to your business if you arrive too late to the
game?

Spencer Ante (Moderator)
Nick Grouf
Beth Higbee
David Rudolph

12:30PM
Keynote Address: Arianna Huffington

Co-Founder, Editor in Chief of The Huffington Post

Arianna Huffington is the co-founder and editor-in-chief of The
Huffington Post, a nationally syndicated columnist, and author of
eleven books. She is also co-host of "Left, Right & Center," public
radio's popular political
roundtable program. In May 2005, she launched The Huffington Post, a
news and blog site that has quickly become one of the most widely read,
linked to, and frequently-cited media brands on the Internet.

THURSDAY, OCTOBER 4

9:00AM
Hear, See Everything (Except This)

Social-networking sites have spawned a double standard of privacy;
while we are comfortable baring personal details, photos, videos, and
thoughts to the world, we expect a high level of privacy-protection
from the organizations that facilitate these connections. What defines
the current double standard? Is this openness a positive evolution to
our society, or will it go too far?

Shawn Gold
Joshua Berman

10:15AM
21st Century Swiss Army Knife

Digital Graffiti, Micro-payments and Mobile Matchmaking: The New Trends
and Technologies shaping the future of mobile. Learn what is real and
what is hype, and how to tell the difference.

David-Michel Davies (Moderator)
Frank Nuovo
David Pescovitz
Biz Stone

11:30AM

iRun: The Online, Web-based Candidate

Political campaigns rely on a bevy of media, increasingly rooted on
social networking sites like Facebook, Myspace and YouTube. What
influence will the explosion in online campaigning have on American
voters? Or, more importantly, what influence will the American voters
have on the campaigns? What is to be learned from the evolution of
political messaging and dialogue?

Viveca Novak
Andrew Rasiej

12:30PM
Keynote Address: Michael Eisner

2:00PM
Internet Comedy: Pushing F**king Limits

As comedy pushes the limits on appropriateness and vulgarity on
television, the Internet is becoming a censor-free haven for comedy's
greatest innovators. Unhindered by the FCC and MPAA, online comedy is a
daring channel of communication favored by budding filmmakers and
advertisers. Learn how to harness this energy without going too far.

Jason Marks
Lou Wallach
Rick Webb

FRIDAY, OCTOBER 5

9:00AM
The Art of Internet Judo

Internet black-belts must learn to harness the creative energy of their
fans and detractors alike. User-generated content gives a voice to all
advocates and critics, whether you like it or not, and they are not shy
about their opinions. Hear expert strategies and tactical insights on
how to do everything from launch a no-budget marketing campaign to
staving off a user-generated PR attack.

Nicke Bergstrom
David-Michel Davies (Moderator)
Rei Inamoto
Amanda Kelso

10:15AM
Throwback Blogging: PR Sill Works

The "Consumer Conversation" still starts with good PR. Learn how to
implement tried-and-true PR tactics in a world of blogs and New-Media,
and explore the race for the hearts and minds of your audience.

Aileen Budow
Gerry Byme (Moderator)
Michael Maslansky

11:30AM
Keynote Address: Vint Cerf

Internet Co-Inventor, Chief Internet Evangelist, Google

Widely known as a "Father of the Internet," Vint is the co-designer
with Robert Kahn of TCP/IP protocols and basic architecture of the
Internet. In 1997, President Clinton recognized their work with the
U.S. National Medal of Technology. In 2005, Vint and Bob received the
highest civilian honor bestowed in the U.S., the Presidential Medal of
Freedom. It recognizes the fact that their work on the software code
used to transmit data across the Internet has put them "at the
forefront of a digital revolution that has transformed global commerce,
communication, and entertainment.

http://www.webbyawards.com/webbyconnect/

For three can't-miss days, gather to exchange ideas, evaluate trends,
explore the controversies, debate hot-button topics and see what's next
in interactive media, entertainment and advertising, all in famous
Webby style.

Rethink the idea of what a conference is and should be while sharing
the vision and insights of Webby Award Winners and the Academy, and
connecting with the people that matter most.

https://www.webbyawards.com/webbyconnect/tickets/ticket_list.php

Why Webby Connect?

Having
reinvented the awards show, The Webby Awards brings its trademark flair
and style to the staid world of industry conferences. WebbyConnect will
bring together Webby Award winners, Academy members, and leaders in
fields such as entertainment, advertising, and politics for an
exclusive, three-day gathering exploring and charting the future of the
Internet and emerging media. And where better to host the inauguaral
WebbyConnect Summit than at California's only 5-star resort, the
incredible St. Regis, Monarch Beach.

Keynote Speeches & Discussion Topics

Webby Honorees
-- such as musician David Bowie, Internet Inventor Dr. Robert Kahn, and
former Vice President Al Gore -- have always reflected the tremendous
diversity of the Internet. Expect the same from Keynote speakers of
WebbyConnect including Michael Eisner, Internet Co-Inventor Vinton Cerf and Arianna Huffington,
Founder of The Huffington Post. The keynote addresses will be the
highlights of WebbyConnect, and will focus on a variety of current
issues important to the Internet, its users and its future.
WebbyConnect Summit Topics were created to address the most
contemporary issues currently involving the Web across business,
advertising, technology, mobile, entertainment and politics.Read About All of the WebbyConnect Topics »

The St. Regis Resort, Monarch Beach

Situated high on a
hillside overlooking the majestic Pacific Ocean stands the landmark
Tuscan-style St. Regis Resort, Monarch Beach -- the only 5-star resort
in California. The St. Regis offers an exclusive private beach club,
three swimming pools, and award-winning spa and on-site championship
golf links.

From whale watching and deep sea fishing, to
surfing lessons, golf or simply relaxing at the world-class spa or
award-winning beach, WebbyConnect attendees can keep the conversation
and dialogue going while tapping into the full array of unique sporting
and leisure activities offered by the St. Regis Resort.

http://www.webbyawards.com/webbyconnect/travel/

The Webby Awards is the leading international award honoring
excellence on the Internet. Established in 1996 during the Web's
infancy, the Webbys are presented by The International Academy of
Digital Arts and Sciences, a 550-member body of leading Web experts,
business figures, luminaries, visionaries and creative celebrities.

The Academy is an intellectually diverse organization that includes members such as musicians Beck and David Bowie, Internet inventor Vint Cerf, political columnist Arianna Huffington, Real Networks CEO Rob Glaser, "The Simpsons" creator Matt Groening, R/GA Founder and Chairman Robert Greenberg, Virgin Atlantic Chairman and Founder Richard Branson, and The Weinstein Company Co-Founder Harvey Weinstein. Members also include writers and editors from publications such as The New York Times, Wired, Details, Fast Company, Elle, The Los Angeles Times, Vibe, and WallPaper.
The 11th Annual Webby Awards received over 8,000 entries from over 60
countries and all 50 states and generated over 750 million media
impressions worldwide.

Reflecting the tremendous growth
of the Internet as a tool for business and everyday lives, the 11th
Annual Webby Awards expanded the mission of the Webby by honoring
excellence in over 100+ Website, Interactive Advertising, Online Film
& Video, and Mobile categories.

The Webby Awards presents two honors in every category -- The Webby Award and The People's Voice Award
-- in each of its four entry types: Websites, Interactive Advertising,
Online Film & Video and Mobile. Members of The International
Academy of Digital Arts and Sciences select the nominees for both
awards in each category, as well as the winners of the Webby Awards.
However, you, the online community, determine the winners of The
People's Voice by voting for the nominated work that you believe to be
the best in each category. Each year, the People's Voice Awards garners
hundreds of thousands of votes from the Web community all over the
world.