Summit Topics

WEDNESDAY, OCTOBER 3

9:00AM
Your Favorite Video is a Commercial

From Adicolor videos to Nike's Rockstar Workout, marketers are inventively discovering the harmony between entertainment and the opportunity to sell. Branded content is quickly becoming the only way to market to the next generation of consumers. Learn the ins-and-outs of immersive marketing from the world's leading practitioners.

Featured Speakers:

Ricardo Figueira
Tersa Iezzi (Moderator)
Rob Master
Tommy Means

10:15AM
Experts. Masses. Who Knows Best?

Is the wisdom of the masses a better authority than the qualified few?
Or is an expert opinion best? Today this conflict -- between the
experts and the wisdom of crowds -- plays out on the Web every day.
Encyclopedia Britannica vs. Wikipedia or The New York Times vs. Digg.
Which is the wave of the future?

Garrett Camp
Nan-Kirsten Forte
Catherine Levene
Jamie Pallot (Moderator)

11:30AM
Disruptive Innovation:
Game Changing Ideas

Profound advancements in interactive media - technology's very own
black swans -- have led to historical changes in how we use the Web,
view entertainment, and communicate with each other. The impact and
influence of Google, Skype and YouTube have set immediate and lasting
standards for an entire evolutionary phase of interactive media. What
are the next big ideas and how can we spot significant industry changes
before they become standards? And will you benefit from being ahead of
the curve? What happens to your business if you arrive too late to the
game?

Spencer Ante (Moderator)
Nick Grouf
Beth Higbee
David Rudolph

12:30PM
Keynote Address: Arianna Huffington

Co-Founder, Editor in Chief of The Huffington Post

Arianna Huffington is the co-founder and editor-in-chief of The
Huffington Post, a nationally syndicated columnist, and author of
eleven books. She is also co-host of "Left, Right & Center," public
radio's popular political
roundtable program. In May 2005, she launched The Huffington Post, a
news and blog site that has quickly become one of the most widely read,
linked to, and frequently-cited media brands on the Internet.

THURSDAY, OCTOBER 4

9:00AM
Hear, See Everything (Except This)

Social-networking sites have spawned a double standard of privacy;
while we are comfortable baring personal details, photos, videos, and
thoughts to the world, we expect a high level of privacy-protection
from the organizations that facilitate these connections. What defines
the current double standard? Is this openness a positive evolution to
our society, or will it go too far?

Shawn Gold
Joshua Berman

10:15AM
21st Century Swiss Army Knife

Digital Graffiti, Micro-payments and Mobile Matchmaking: The New Trends
and Technologies shaping the future of mobile. Learn what is real and
what is hype, and how to tell the difference.

David-Michel Davies (Moderator)
Frank Nuovo
David Pescovitz
Biz Stone

11:30AM

iRun: The Online, Web-based Candidate

Political campaigns rely on a bevy of media, increasingly rooted on
social networking sites like Facebook, Myspace and YouTube. What
influence will the explosion in online campaigning have on American
voters? Or, more importantly, what influence will the American voters
have on the campaigns? What is to be learned from the evolution of
political messaging and dialogue?

Viveca Novak
Andrew Rasiej

12:30PM
Keynote Address: Michael Eisner

2:00PM
Internet Comedy: Pushing F**king Limits

As comedy pushes the limits on appropriateness and vulgarity on
television, the Internet is becoming a censor-free haven for comedy's
greatest innovators. Unhindered by the FCC and MPAA, online comedy is a
daring channel of communication favored by budding filmmakers and
advertisers. Learn how to harness this energy without going too far.

Jason Marks
Lou Wallach
Rick Webb

FRIDAY, OCTOBER 5

9:00AM
The Art of Internet Judo

Internet black-belts must learn to harness the creative energy of their
fans and detractors alike. User-generated content gives a voice to all
advocates and critics, whether you like it or not, and they are not shy
about their opinions. Hear expert strategies and tactical insights on
how to do everything from launch a no-budget marketing campaign to
staving off a user-generated PR attack.

Nicke Bergstrom
David-Michel Davies (Moderator)
Rei Inamoto
Amanda Kelso

10:15AM
Throwback Blogging: PR Sill Works

The "Consumer Conversation" still starts with good PR. Learn how to
implement tried-and-true PR tactics in a world of blogs and New-Media,
and explore the race for the hearts and minds of your audience.

Aileen Budow
Gerry Byme (Moderator)
Michael Maslansky

11:30AM
Keynote Address: Vint Cerf

Internet Co-Inventor, Chief Internet Evangelist, Google

Widely known as a "Father of the Internet," Vint is the co-designer
with Robert Kahn of TCP/IP protocols and basic architecture of the
Internet. In 1997, President Clinton recognized their work with the
U.S. National Medal of Technology. In 2005, Vint and Bob received the
highest civilian honor bestowed in the U.S., the Presidential Medal of
Freedom. It recognizes the fact that their work on the software code
used to transmit data across the Internet has put them "at the
forefront of a digital revolution that has transformed global commerce,
communication, and entertainment.