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Re: internet changing video ownership models
According to NewTeeVee - the ads are being sold on a $20/CPM basis and according to Shashi Seth the overlay advertisements are performing at a clip of “5
times to 10 times vs. traditional display advertising”. VideoEgg, the host of videos from social networks like Bebo and Hi5 has been using the video overlay ad format for the past year and have seen about the same rates of success. There is a good argument, however, that while people click on these overlays, and that they do not navigate away from the video because of them - they are hardly as effective as video for branding and marketing purposes.