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Re: YouTube Rolls Out Its InVideo Service to Select Partners
Bummer - for some reason I'm not seeing the ad in the "axe murderer" video... Maybe they're regionally targeted. Often my North of the border affliction causes me to miss out on such campaigns.
As for YouTube going ad-driven it was bound to happen. Frankly not offering the compensation to uploaders is why I've kept my (boneland.com) content off YouTube. I went for Revver instead which was ridiculously sweet in returns (a 16% click-through ratio on post-roll ads) up until the beginning of August. Now - for some reason that could not really be explained by Revver to my satisfaction - the CTR has dropped to 0% and I'm making roughly 10 to 20% of what I was making before...
But this, I feel, was bound to happen as well.
Advertisers seem love a new thing. Then, after the initial buy, they seem to become less enchanted. Much less enchanted and the "Cursor Manias" of the world sweep in to buy up the inventory for pitiful returns.
I suspect this cycle will repeat itself with YouTube, when initial advertisers get in there with big bucks to spend and then quickly lose interest when the next big thing comes along. Probably best to collect while you can but don't count on the YouTube effort to be the cash cow for your next web series.
... I'm such a downer, eh?
T
As for YouTube going ad-driven it was bound to happen. Frankly not offering the compensation to uploaders is why I've kept my (boneland.com) content off YouTube. I went for Revver instead which was ridiculously sweet in returns (a 16% click-through ratio on post-roll ads) up until the beginning of August. Now - for some reason that could not really be explained by Revver to my satisfaction - the CTR has dropped to 0% and I'm making roughly 10 to 20% of what I was making before...
But this, I feel, was bound to happen as well.
Advertisers seem love a new thing. Then, after the initial buy, they seem to become less enchanted. Much less enchanted and the "Cursor Manias" of the world sweep in to buy up the inventory for pitiful returns.
I suspect this cycle will repeat itself with YouTube, when initial advertisers get in there with big bucks to spend and then quickly lose interest when the next big thing comes along. Probably best to collect while you can but don't count on the YouTube effort to be the cash cow for your next web series.
... I'm such a downer, eh?
T