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YouTube Rolls Out Its InVideo Service to Select Partners
Welcome to the crew, Everyone.
As most of you have heard by now, YouTube has launched its new ad format, InVideo, with its preferred partners. Here's the news straight from the horse's mouth, i.e. the official YouTube blog:
Today we're offering select partners the ability to incorporate YouTube
InVideo ads into their content. These are animated overlays that appear
on the bottom 20 percent of a video. If you're interested by what you
see there, clicking on the overlay launches a deeper interactive video
ad that we think is relevant and entertaining. (The video you were
watching is temporarily paused.) If you choose not to click on the
overlay, it will simply disappear, so that you're in full control of
your YouTube experience.
The inter-web is expectedly flooded with opinion about this announcement. Ever since YouTube was purchased for a cool $1.6 billion by Google last fall, there's been much anticipation as to how the online video giant would turn a profit while keeping its user and viewer base happy.
Elsewhere in the blogosphere, coverage of InVideo ranges from adulatory to caustically skeptical. Here at REELEDin, we're interested in what you guys -- the folks making online video -- think about this.
So I'll open up the discussion. What do you think about YouTube's new ad format? Is it something you would use? Would you like to see it more widely available, i.e. not just limited to "Partners"? Where else are you making money through a similar program?
For an example of InVideo in action, check out "Axe Murderer" by Smosh and keep an eye out for Homer Simpson.