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Re: YouTube Rolls Out Its InVideo Service to Select Partners

Posted by Dylan's Couch PermaLink

Wow. This is a heated discussion. We thought since we have a unique perspective - As Cinemafreaks we are Youtube "Partners" - we should throw in our 2 cents worth.

We should point out first that we are not running the InVideo ads yet, although we are looking forward to the opportunity to try them out. Right now we are benefiting from banner ads, etc..

One thing we can clarify is the way in which monetization works with youtube partners. We don't have to monetize every video that we upload. We can choose which to include in our monetization program and which to exclude. I don't imagine anyone will ever force a creator to put an ad on their content.

As for how people will feel about the ads, for what it's worth, the Simpsons movie ad has run on Smosh vids for a while now, and they are still the most-subscribed channel, and growing like crazy. Their vids' ratings don't seem to be impacted either.

Will people click? We'll have to wait and see. Tests seem to show they will, at least at a higher rate than they do on banners. Also, they're getting exposure with the ads, even if no one clicks. 8)

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