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Re: YouTube Rolls Out Its InVideo Service to Select Partners
Yawn... on the spam issue. Maybe if YT would implement some features to stop autobots such as graphical security codes (like you can opt in for on blogger comments) that might go half way to cutting down on spam. It's not a perfect solution but anything that requires human intervention will always slow down an automated system.
Back to inline ads... this is an edited response that I posted on eloi casali's blog
...whilst YouTube viewers do visit the site to be entertained, relevant advertising will pique their interest if positioned where they can't help but notice it. 'Relevant' being the key word.
No one likes sitting through ads that they have no interest in but throw up an ad about something you have a slight interest in and you may be tempted to find out more. Google is the master of relevant advertising. I've visited forums where I've gone for discussion and found myself itching to click on half a dozen text ads by google that look even slightly interesting to me because they were relevant to my interests.
It's a poor assumption that the majority of YT's content is comedy and therefore people aren't in a purchasing frame of mind. How many people used YT to find out about the Nintendo Wii, the Apple iphone etc. etc. There is a lot of comedy on YT but there's also a lot that isn't.
I think advertisers will benefit greatly and the research on inline advertising shows it. I'm willing to bet the the people complaining about the ads are in the minority. This is one for the silent majority to decide.
Back to inline ads... this is an edited response that I posted on eloi casali's blog
...whilst YouTube viewers do visit the site to be entertained, relevant advertising will pique their interest if positioned where they can't help but notice it. 'Relevant' being the key word.
No one likes sitting through ads that they have no interest in but throw up an ad about something you have a slight interest in and you may be tempted to find out more. Google is the master of relevant advertising. I've visited forums where I've gone for discussion and found myself itching to click on half a dozen text ads by google that look even slightly interesting to me because they were relevant to my interests.
It's a poor assumption that the majority of YT's content is comedy and therefore people aren't in a purchasing frame of mind. How many people used YT to find out about the Nintendo Wii, the Apple iphone etc. etc. There is a lot of comedy on YT but there's also a lot that isn't.
I think advertisers will benefit greatly and the research on inline advertising shows it. I'm willing to bet the the people complaining about the ads are in the minority. This is one for the silent majority to decide.