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Re: YouTube Rolls Out Its InVideo Service to Select Partners
nic pfost,
I agree with you that youtube is huge. I can also say with no shame that youtube can do whatever they want, they could charge people for watching videos, or charge people to register in orer to view videos... they have decided to place advertising on user generated contents, which is one way f doing it.
My point is that this advertising is not going to be effective because of the state of might you need to be in order to make a purchase, or even a purchasing move: do you go into argos accidently? no...think of impulse buying: there is something driving the sale in the first place, even though it doesnt look so, the consumer is already in the buying frame of mind, maybe because he s on oxford street, maybe because he s hungry...
But on youtube, this advertising will create irritation and frustration with the brand which will be seen as intrusive by the viewer who has made decisions to watch a video (opened browser, typed you tube, search videos, browsed a few more, got a message, and found one he wanted to watch) and is therefore not in a 'consumption mode' but in an entertainment mode.
I think advertisers pay for eyeballs, and while Revver and other services offer a revenue split with content creators, Revver doesn't have nearly enough eyeballs to sell sustainable advertising accounts. Look at the numbers. YT is huge. Nobody else even comes close right now.
Nic, what you are saying is 20% true: advertisers who pay for eyeballs exist off the internet, they make posters and put them on the bus or in the subway. online, the advertising model is different, and advertisers pay by the click, or sometimes by the link. And this advertising scheme goes against this business model, for the only reason that it will get huge budgets from big companies.
However, these companies will never get ROI.
It s all explaine in my latest blog entry, check it out. I appreciate your comments Nic, but hum, this advertising scheme is doomed because users do not like it. Look around, i d say 80% users unhappy 10% dont mind 10% happy. If viewers are unhappy how can advertisers be happy... everyone has already stopped watching the ads on tv, do you really think these ones will work ? course you don't...