Welcome to
|
||
| or | ||
Add comment
Re: YouTube Rolls Out Its InVideo Service to Select Partners
Well, I happen to be one of the few, at least here, that thinks this is an OK move for YouTube. I think it will take a few days/weeks to adjust to the new format, but in the end I don't think it will slow YouTube's growth at all. They've deftly handled an interesting problem, one that EVERYONE knew they had to do eventually.
The fact that you don't leave the page that you're looking at, that the main video you're watching pauses in the background where you left it, and that the popup player is entirely voluntary and closeable makes the YouTube ads far better than any "normal" television ads. They don't force you to pay attention, and I think that's great. Pre-roll ads would have been SO MUCH WORSE.
YouTube, remember, is not currently placing these ads on everybody's videos, just select parters. And I have faith that they will be offering these ads on an opt-in basis, and some of our favorite YT personalities will add them, because it will be a chance for the content creators to finally make some money directly from their YT channels. This is Good For Users, namely the creative ones, and will only solidify them into the YT model.
I think advertisers pay for eyeballs, and while Revver and other services offer a revenue split with content creators, Revver doesn't have nearly enough eyeballs to sell sustainable advertising accounts. Look at the numbers. YT is huge. Nobody else even comes close right now.
As long as people perceive YT to be the market leader (eloi, as an advertiser you should know that the universe only exists as a perception in people's minds), then it will continue to be successful. People aren't going to leave YT because it added ads. They won't leave until their perceptions are changed.
And it's very hard to change people's perceptions. We're in this for the long haul.
The fact that you don't leave the page that you're looking at, that the main video you're watching pauses in the background where you left it, and that the popup player is entirely voluntary and closeable makes the YouTube ads far better than any "normal" television ads. They don't force you to pay attention, and I think that's great. Pre-roll ads would have been SO MUCH WORSE.
YouTube, remember, is not currently placing these ads on everybody's videos, just select parters. And I have faith that they will be offering these ads on an opt-in basis, and some of our favorite YT personalities will add them, because it will be a chance for the content creators to finally make some money directly from their YT channels. This is Good For Users, namely the creative ones, and will only solidify them into the YT model.
I think advertisers pay for eyeballs, and while Revver and other services offer a revenue split with content creators, Revver doesn't have nearly enough eyeballs to sell sustainable advertising accounts. Look at the numbers. YT is huge. Nobody else even comes close right now.
As long as people perceive YT to be the market leader (eloi, as an advertiser you should know that the universe only exists as a perception in people's minds), then it will continue to be successful. People aren't going to leave YT because it added ads. They won't leave until their perceptions are changed.
And it's very hard to change people's perceptions. We're in this for the long haul.