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Kleenex Gets Greenpeace Punk'd

Liz Miller
Posted April 13, 2007

Kleenex's new ad campaign, encouraging people on the street to collapse into tears for $200 and screen time, preys awfully hard on the modern American weakness for attention. So it's nice to see someone twist that around and point out what really makes them upset -- the Kleenex parent company's destructive environmental practices. Hey, Kimberly-Clark, you're the one who asked these people to let it out, and ancient wood deforestation makes everyone a little upset. Including the planet.

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