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07/18/2007

The Search for Diddy's Assistant

Jill Weinberger
Posted July 18, 2007

Last week, music mogul/rapper/clothing designer/nouveau-Gatsby P. Diddy put out the call for a new assistant, encouraging anyone who thought they had the right stuff to make their case in three minutes or less, and upload their "video interview" to his group on YouTube. 10,000 application videos later, an exhausted-looking Diddy's back with an update and a bit of clarification on what he's looking for.

Listen up, kids: If you want to assist Diddy -- a job which involves everything from getting him ready for the red carpet to aiding in billion dollar deals to helping him jump out of planes in movies -- you need to actually be able to do a few things. You need to be able to read, write, and count, for instance. (I'd think Diddy was being facetious, but just the number of videos that run well over three minutes is evidence enough that he's right to put his foot down on the counting issue.) You also need a college degree. Geez. What is this, a real job?

The full slate of videos can be found here. Presentation styles range from the zany to the down to earth, but if you plan on watching them all ... you'll probably need to hire an assistant.

Catch viral videos first.
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