judd apatow
08/10/2007
Michael Cera/Jonah Hill Interview Goes Superbad
Continuing the trend of grassroots viral campaigns (a la Knocked Up), here the stars of Superbad are provoked into an on-camera meltdown by a relentless press junket interviewer -- or are they? Probably not, since the interviewer happens to be Shaun of the Dead director Edgar Wright, who also did the faux trailer “Don’t” for Grindhouse.
Although the trend of fake interviews and cast freak-outs is becoming prevalent, the reactions of Michael Cera and Jonah Hill are so realistic we had to take another look. However, there’s an subtle tongue-in-check quality to the interview, and Jonah and Michael are in Superbad character (Wright even admits, “It’s like in the--he’s like he is in the film.”), and the gratuitous reprise “What does it mean to be Superbad?” brings it all together.
05/30/2007
Michael Cera in HUCKABEES, PART DEUX? Nah.
Wanna get more butts in the local multiplex? Stir up a little fake controversy. Today, the folks at Funny or Die "leaked" some "stolen footage" of actor Michael Cera and director Judd Apatow going at it on the set of Knocked Up. Things get so bad that Cera gets fired and replaced with Seth Rogen!
Did we mention that Knocked Up is coming out this Friday?
Just like the whole "Sanjaya is actually a RISD student" vid, the clip may not end up fooling anyone, but it's still a funny bit of viral marketing. Check it out.
