Entries For: March 2007
03/23/2007
Got Milk Campaign Defies Gravity
For those of you who have experienced the euphoria that calcium brings to the grind and gore of everyday life, I envy you. I envy your mustaches, your perfect bodies, and most recently and perhaps most devastating to my personal life, your ability to float.
In my haze of lactarded-ness I foolishly believed that 9.8m/s squared was enough to keep all of us grounded. I was wrong. Milk doesn’t do a body good it does a body great. Especially when you live in a place where gravity comes and goes without warning and the only way to arm yourself against broken bones is by hitting the bottle of 2%.
I would most certainly be DOA.
03/16/2007
Amp Energy Drink Vs. Work
We’ve all had those nights, alone in the office at midnight, paperwork piled high and any semblance of brain function fading to oblivion. As the exhaustion grows, hallucinatory waking dreams take hold and it’s not entirely uncommon to experience some form of what many physicians refer to as a whack attack.
So what happens if you’re not taking crazy pills and your paperwork pulls a Mogwai (think gremlins) and surfaces from the trash running at you with scissors chomping and pencils more powerful than Excalibur? The answer is clearly Amp. All the energy you need to stay awake and tackle your angriest paperwork demons, even if they’re all in your head.
03/14/2007
Goodbye to the Normals
This short film promoting Robbie Williams's new album gets four fluffy ducks out of five on the cute scale. Featuring one of the most genuine and interesting child actors I've seen in a long time, the creators make fantastic use of deadpan humor and classy British accents.
It's a great short, but I'm not quite sure what exactly this short is going to do in terms of promotion. Adorable is adorable, but will it lead to viral marketing success? Especially when the website just barely links back to Williams's page? I suppose it's a fresh approach to the music video option, and one I fully approve of -- I'd rather watch this little kid than Williams's skin flying off, any day.
03/09/2007
Madonna's Commercial for H&M
What is “it”?! Some people have “it” and some people don’t. “It” isn’t usually the kind of thing you can create, but somehow the material girl, or rather her H&M minions take a ‘regular’ girl and give “it” to her. She emerges wearing the same thing as Madonna herself. So I guess the moral of this ad is if you don’t have “it” buy something designed by a celebrity who does, and then you still won’t have “it” but at least you can pretend.
So if Madonna’s majesty doesn’t manage to make you attractive, give you a raise, and solve the woes of the world, then at least you can go back to being a plain Jane with some cash left in your wallet -- because no matter what Madonna says, the best thing about H&M is still the price.
