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Sony Bravia's Play-doh Bunnies
This playful stop-motion animation builds one tiny bunny bouncing onto the streets into an entire rabbit army, set to conquer the city with adorable. It's a fun, whimsical commercial meant to emphasize one idea -- color is swell -- but doesn't really say anything about the product being advertised, Sony Bravia. Whatever that might be.
So in order to write about this video, I Googled Sony Bravia -- and discovered that the reason the name sounded familiar is that Sony Bravia's last big viral ad was the Jose Gonzales-scored Superball spot. That two-minute piece, capturing a gorgeous slow-motion waterfall of bouncy balls, was a whimsical delight -- that also didn't really say anything about the product.
So, um, way to create branding, Sony. Job well done. Now I just need to figure out what you're selling. I guess Bravias are TVs? Well, that was my second guess. Right after color printers.
