Apple is using Feist's "1 2 3 4" to class up their new iPod Nano TV spots. The commercial is pretty standard Apple fare: a shot of the product and a bunch of hands doing various things to it. Not the most interesting thing they've done, but hey, the song is great.

My only complaint is that the damn thing is so small that we don't really have a good view of Leslie Feist's sexiness (but you can see the whole adorable music video here). They should have used the song for iPod touch commercials so we could get some full-screen action. Think, Apple, think!

Apple promised a big announcement today, and the Kingdom that Jobs Built did not disappoint. No longer does your iPod have to feel dowdy next to your iPhone and all its sexy touchscreen maneuvers. Here comes iPod Touch, a sweet little gizmo with some flashy moves all its own.

The iPod Touch is outfitted with a superswank WiFi system that not only lets you cruise the web with Safari-powered ease, but also hooks you into the brand new iTunes WiFi store, letting you search for, preview, and buy music from just about anywhere. Not bad.

As an added bonus, Starbucks will soon be teaming up with iTunes WiFi as well. When you walk into a participating Starbucks location, you'll be instantly connected to the iTunes WiFi store for free. You'll also be able to identify and buy the song currently playing in the store, as well as the last ten songs on the playlist. Groovy.

The rest of the fifteen-minute-long guided tour is mostly devoted to explaining in handholding, button-by-button detail the use of a device that was essentially designed to be self-explanatory in the first place. In fact, for the average Joe, the iPod Touch itself may be a bit like that -- a great-looking doohickey that gives you a lot of cool stuff you didn't particularly need to begin with.

But for hardcore music lovers, technophiles, and loyal Starbucks customers, today is a very good day.

At first, I had my doubts about the impartiality of this little video romp from NYT technology columnist David Pogue about the supersweet features of the iPhone (and the perilous dangers of having one before anyone else). But let's face it: the thing has way more than enough fun stuff to turn any technophile dreamy-eyed, and thus turn any review into an ad. Watching Pogue's fingers zip across the iPhone screen and make wonderful things happen is sort of like watching really hot strippers make candy -- enticing, hypnotic, and very likely to bring about fits of Homer Simpson-level drooling.

Still, Pogue does attempt to stay the journalistic course, blending fairness and fun when he fends off a rabid, iPhone-hungry crowd by listing the device's flaws until nearly everyone loses interest. All in all, it's a fairly good overview, and a fairly good time as well.

Plus, if you look carefully as Pogue displays the phone in iPod mode, you'll see that the first album that comes up on his device is by Aaron Carter. Aaron Carter! Now that's just fun.

Since my cell phone service provider isn't AT&T, I'm trying really really hard to avoid getting excited about the iPhone. But Apple seems determined to make me suffer. How else to explain these shiny new commercials?

Watching the iPhone touchscreen display move smoothly from media player to internet to cell phone, though, I have to admit to some skepticism. Perhaps I've just gotten too jaded by technology that fails to deliver on its promises -- but can one device really be as excellent as the iPhone suggests? I suppose other people will find out on June 29th.

Lucky bastards.