This playful stop-motion animation builds one tiny bunny bouncing onto the streets into an entire rabbit army, set to conquer the city with adorable. It's a fun, whimsical commercial meant to emphasize one idea -- color is swell -- but doesn't really say anything about the product being advertised, Sony Bravia. Whatever that might be.

So in order to write about this video, I Googled Sony Bravia -- and discovered that the reason the name sounded familiar is that Sony Bravia's last big viral ad was the Jose Gonzales-scored Superball spot. That two-minute piece, capturing a gorgeous slow-motion waterfall of bouncy balls, was a whimsical delight -- that also didn't really say anything about the product.

So, um, way to create branding, Sony. Job well done. Now I just need to figure out what you're selling. I guess Bravias are TVs? Well, that was my second guess. Right after color printers.

Michael Mann directed this searing trip up and down the field for Nike and NFL Football, which combines amazing visual effects with some damn fine rough-and-tumble pigskin action. Featuring the San Diego Chargers's top defensive player Shawn Merriman and St. Louis Rams running back Steven Jackson, sports guy Alan Bloom assures me that this ad represents the players at their absolute best. And the director of Miami Vice and Heat makes a fine showing as well, using the score from his film The Last of the Mohicans for ultimate dramatic effect.

After watching, you'll wonder how the post-production team was able to create the seamless shifts in the weather, moving from sun to snow in the blink of an eye. The green-screen and rotoscoping help create an intense visual experience, unlike anything you've seen before -- off or on the field.

Phil Collins's music, "In the Air Tonight" especially, has the ability to transport anyone -- man, woman, ape -- away from the most humdrum of circumstances. In these blistering hot late summer days, a little bit of transporting is just what we need. That, and a kick-ass drum solo. Sure, this commercial for Cadbury Milk Bars (the best candy bar in the world, in case you were wondering) makes no sense. But nonetheless: well-played, Cadbury. Well-played.

Ever wonder how a Gmail message travels from sender to receiver? Well wonder no more! This video pulls back the curtain and details the entire process, which apparently involves skydiving, juggling, stop-motion Legos, cgi robots, and a whole host of wacky video effects. For an ostensibly cutting-edge technology company, this seems like a needlessly complicated algorithm. The cost of delivering even a single email must be enormous. Watching this video, I’m not sure how Google manages to stay in business. I think their stock might be seriously overvalued. Call your broker and get out now.

This video is actually a collaborative effort created by people from around the world. Several weeks ago Google posted their own video showing how a Gmail message goes from Point A to Point B, and then invited everyone on the web to film their own ideas and post them on YouTube. Over 1100 videos were received and then whittled down into today’s final cut. You can visit YouTube to see all of the videos, including ones that didn’t make the cut. Also, this Google blog has a rad map that shows where each of the videos came from. Overall it’s a cute bit of promotion, but again it begs the question: how well can Google really be doing if they’re subcontracting their advertising out to John and Jane Q. Public? I predict a WorldCom style collapse within the next three weeks. When it happens, just remember that you heard it here first.