british

03/14/2007

Goodbye to the Normals

Liz Miller
Posted March 14, 2007

This short film promoting Robbie Williams's new album gets four fluffy ducks out of five on the cute scale. Featuring one of the most genuine and interesting child actors I've seen in a long time, the creators make fantastic use of deadpan humor and classy British accents.

It's a great short, but I'm not quite sure what exactly this short is going to do in terms of promotion. Adorable is adorable, but will it lead to viral marketing success? Especially when the website just barely links back to Williams's page? I suppose it's a fresh approach to the music video option, and one I fully approve of -- I'd rather watch this little kid than Williams's skin flying off, any day.

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