controversy
10/03/2007
Dove Onslaught: The Campaign for Real Beauty Continues
The latest in Dove's Campaign for Real Beauty series, this blindingly fast video shows the barrage of images that assail young girls every day, just as they're trying to figure out what the hell they think of their own bodies. It's enough to make a grown woman self-conscious. Not that I'd know anything about that.
It's just as effective a message as the Dove Evolution short, but the fact of the matter is that this is a marketing campaign, not a public service announcement. It's a very well-intentioned marketing campaign, but would the Dove brand be so heavily associated with these messages if it were purely altruistic? No. I'm glad that the folks at the Unilever Corporation are thinking outside the box when comes to their advertising. But it doesn't make me more likely to buy their skin tightening cream.
