france
07/09/2007
Epuron Gives a Lost Soul New Purpose
In this quirky advertisement, a wobegone Frenchman describes the sad life he once led. He was a misunderstood loner, his playful attempts to engage strangers -- knocking off their hats, mussing their hair, lifting up their skirts -- leaving him ignored and friendless. Hmm. Hard to imagine why.
But just when you start to think that maybe this socially dysfunctional Froggie was alone for all-too-good reasons, the story turns. He tells you the story of a man he met who gave him a job, a purpose -- a reason to go on. And THEN the whole thing gets flipped on its ear as the Frenchman's true identity is revealed, and the esoteric meets the metaphorical in a resolution that is sweet, clever, and frankly just super-cute.
11/27/2006
iPod Shuffle
A welcome accessory to any outfit, the new shuffle is small enough to clip to any shirt of pocket; you'll forget it's even there. Just in time for the holiday season, this gigabyte-sized mp3 player can play up to 12 hours of continuous music and weighs about a half an ounce.
For this new spot, Apple abandoned their rockstar attitude and went with an anyone/anywhere vibe. A fresh change from previous iPod campaigns, this ad features a composite of torsos putting on different layers of clothes and attaching an iPod shuffle to them.
Another obvious change from iPod’s previous ad campaign, the song Who's Gonna Sing? by the Prototypes is in French. Roughly translated, the lyrics mean: "I really like what you're doing, I like your style, I like your game."
