funny
09/11/2007
Clearasil May Cause Confidence Ad, "Ms. Kelly"
Gotta hand it to Clearasil -- you're definitely doing something right, marketing-wise, when your commercials for pimple cream are stirring up a hotbed of controversy.
Clearasil has abandoned their wholesome image in favor of a new campaign themed "May Cause Confidence." In the spots, teens are emboldened by their Clearasil-powered flawless skin, causing them to be zanily risque. In "Ms. Kelly," the commercial getting the most heat, a young Lothario hits on his friend's newly single mom. (Ms. Kelly, by the way, is appalled.)
In "Baby Photos," a girl responds to the naked baby photos her mom is showing her boyfriend by saying, "you should see me now." The mom has a conniption and the girl's boyfriend looks wildly uncomfortable.
And in "Picture Me Naked," a teen tells a nervous lecturer, "if it helps, you can..." well, you guessed it. Then he turns to the girl next to him and says, "You, too." Granted, the girl gives a small giggle, but still, I wouldn't say the commercial's a ringing endorsement for the behavior.
Unlike, say, Axe ads -- which seem to imply the product is essentially a sprayable combo of roofie and Spanish Fly -- the Clearasil spots don't show the teens necessarily getting what they want. Honestly, distilled down to the basics, what the commericals really seem to be saying is, "Confidence makes you act like a dumbass."
Therefore, as sexy scandals go, I'm going to have to rate this one a solid "meh."
08/07/2007
ReeledIn Is Not A Porn Site
Judging by the search terms that bring you guys to the site (and seriously, some of you should be ASHAMED), it's clear that you need some help in understanding what ReeledIn, the Daily Reel's social networking side, is all about. So, let's be clear -- ReeledIn is NOT a porn site. If you ask me, that is.
08/03/2007
Ricoh, "Think as One"
Borg-like connotations of the title aside, this commercial is adorable. Not only that, but it sells the actual product, which seems a fairly low priority in many ads these days.
A cubicle dweller in a Japanese office is handed a report and asked to have it finished by the next morning. From the expression on his face, it's clear that he's already at the end of a long day. Sigh. Thankfully, inspiration strikes.
He makes a few sketches and notes on the report and sends it off in the fax machine. Now, because Ricoh's got a global network, with local support everywhere they sell, the Little Report That Could proceeds to jet from time zone to time zone, getting changes made in India, then France, then New York, all while our worker bee has a delightful evening with his friends. Then, in the morning, he pops over to the fax machine, picks up the (great-looking) completed report, and hands it to his boss.
All in one minute. One minute to tell you that if you use Richoh products, your offices will never close, because you'll have the world working for you 24-7. Plus your work will look fantastic and you'll have time for karaoke with your buds.
If I had anybody to fax, I'd be buying a Ricoh fax machine right now.
07/09/2007
Epuron Gives a Lost Soul New Purpose
In this quirky advertisement, a wobegone Frenchman describes the sad life he once led. He was a misunderstood loner, his playful attempts to engage strangers -- knocking off their hats, mussing their hair, lifting up their skirts -- leaving him ignored and friendless. Hmm. Hard to imagine why.
But just when you start to think that maybe this socially dysfunctional Froggie was alone for all-too-good reasons, the story turns. He tells you the story of a man he met who gave him a job, a purpose -- a reason to go on. And THEN the whole thing gets flipped on its ear as the Frenchman's true identity is revealed, and the esoteric meets the metaphorical in a resolution that is sweet, clever, and frankly just super-cute.