ipod
09/17/2007
Feist Does the New iPod Nano Commercial!
Apple is using Feist's "1 2 3 4" to class up their new iPod Nano TV spots. The commercial is pretty standard Apple fare: a shot of the product and a bunch of hands doing various things to it. Not the most interesting thing they've done, but hey, the song is great.
My only complaint is that the damn thing is so small that we don't really have a good view of Leslie Feist's sexiness (but you can see the whole adorable music video here). They should have used the song for iPod touch commercials so we could get some full-screen action. Think, Apple, think!
09/05/2007
iPod Touch: Apple's Big Announcement!
Apple promised a big announcement today, and the Kingdom that Jobs Built did not disappoint. No longer does your iPod have to feel dowdy next to your iPhone and all its sexy touchscreen maneuvers. Here comes iPod Touch, a sweet little gizmo with some flashy moves all its own.
The iPod Touch is outfitted with a superswank WiFi system that not only lets you cruise the web with Safari-powered ease, but also hooks you into the brand new iTunes WiFi store, letting you search for, preview, and buy music from just about anywhere. Not bad.
As an added bonus, Starbucks will soon be teaming up with iTunes WiFi as well. When you walk into a participating Starbucks location, you'll be instantly connected to the iTunes WiFi store for free. You'll also be able to identify and buy the song currently playing in the store, as well as the last ten songs on the playlist. Groovy.
The rest of the fifteen-minute-long guided tour is mostly devoted to explaining in handholding, button-by-button detail the use of a device that was essentially designed to be self-explanatory in the first place. In fact, for the average Joe, the iPod Touch itself may be a bit like that -- a great-looking doohickey that gives you a lot of cool stuff you didn't particularly need to begin with.
But for hardcore music lovers, technophiles, and loyal Starbucks customers, today is a very good day.
