jonathan dayton
07/23/2007
Behind the Scenes: Sprint's "Dreams"
I've never really been much of a CGI/tech geek. (I'm always more curious about the "why" than the "how".) But sometimes a piece of work comes along that's truly astonishing, that really employs technology not for its own sake but in the service of a larger aesthetic goal. The new Sprint "Dreams" spot is one such example. Directed by Little Miss Sunshine's Jonathan Dayton and Valerie Faris, the spot combines old-fashioned stop-motion animation with high-tech post gadgetry to expound on the virtues of light and the power of creativity (it's not corny, it really isn't). Thankfully, the folks at Sprint have posted this great behind-the-scenes making-of short that reveals how the directors and their team of collaborators pulled it off. Think of it as a DVD extra, but for commercials.
